How to track sales from your Google Ads ads

AT A GLANCE

With Google Ads, NEMO tracks which ad brings each result with no pixels and no Google Analytics. Measure which Google Ads campaign produces clicks that MOVE FORWARD (leads, sales) — while respecting Google's policies, which don't allow redirect links as the ad's URL. First, the truth: do NOT set your NEMO link as the ad's final URL — Google's “Destination mismatch” policy rejects URLs that redirect to another domain, and it would take your ad down. The right pattern: the ad goes straight to your landing page, and the NEMO link measures the NEXT step. The method is “The script on your site” (server-side · highest reliability): Paste one line (nemo.js) once on your site. From then on, when someone arrives through one of your links, NEMO remembers their source for 90 days and fills in the hidden field of your forms automatically. Why doesn't the “tracking template” trick work? Because Google's parallel tracking sends the user straight to the final URL: NEMO's redirect would never get to run in their browser. We'd rather tell you than have you waste time. The full connection is 4 steps and you verify it with a single test click.

How are results separated per ad?

The script on your site · Server-side · highest reliability

First, the truth: do NOT set your NEMO link as the ad's final URL — Google's “Destination mismatch” policy rejects URLs that redirect to another domain, and it would take your ad down. The right pattern: the ad goes straight to your landing page, and the NEMO link measures the NEXT step.

1. In Google Ads, the ad's “Final URL” is your REAL landing page (your domain, no redirects). That way the ad gets approved without drama. Open Google Ads
2. Use one landing page (or a variant with its own URL) PER campaign — that's how you keep each campaign's traffic separate.
3. The action button on that landing page (book, buy, see the offer) is your NEMO link for that campaign: one link per campaign, clearly named (“Google · Brand”, “Google · Cold search”).
4. In NEMO you compare which campaign produces clicks that move forward, leads and sales — the rest of the loop is your website or platform's guide in this catalog.

Note: Why doesn't the “tracking template” trick work? Because Google's parallel tracking sends the user straight to the final URL: NEMO's redirect would never get to run in their browser. We'd rather tell you than have you waste time.

Note: What you lose with Google (the ad click itself) Google gives you in its own dashboard; what NEMO gives you is what Google can't see: which campaign generates real action after the click.

Check it in one minute

1. Open your landing page from the ad in test mode and press the CTA (your NEMO link).
2. The click shows up in NEMO counted under the right campaign.

Frequently asked questions

What do I do if google rejected my ad for “destination mismatch”?

You set a redirecting link (NEMO or another shortener) as the final URL. Change it to your real landing page: the NEMO link goes INSIDE the landing page, as the CTA.

What do I do if i want to know which exact AD (not just the campaign) brought the sale?

With this pattern the resolution is per campaign/landing page. To get down to ad level you'd need one landing page per ad (viable if there are few).

What do I do if my Google clicks don't show up in NEMO?

That's expected: the ad click goes straight to your landing page (without passing through NEMO). NEMO starts counting at the landing page's CTA.

ALSO INTEGRATES WITH

• Meta Ads
• TikTok Ads