How to track sales from your Meta Ads ads

AT A GLANCE

With Meta Ads, NEMO tracks which ad brings each result with no pixels and no Google Analytics. Know which Meta ad brings you genuine clicks, leads and sales — real ROAS without depending on the pixel or on iOS. Here NEMO is the ad's DESTINATION: one link per ad. Every click gets counted under its ad, and the leads and sales that come later (through any of the guides in this catalog) are attributed to that ad. The method is “The script on your site” (server-side · highest reliability): Paste one line (nemo.js) once on your site. From then on, when someone arrives through one of your links, NEMO remembers their source for 90 days and fills in the hidden field of your forms automatically. The ad shows the link's domain as the “display link”: people will see nemolink.app. It's transparent and compliant with Meta's policies (they review the final destination after the redirect). The full connection is 4 steps and you verify it with a single test click.

How are results separated per ad?

The script on your site · Server-side · highest reliability

Here NEMO is the ad's DESTINATION: one link per ad. Every click gets counted under its ad, and the leads and sales that come later (through any of the guides in this catalog) are attributed to that ad.

1. Create one NEMO link PER ad (the usual rule: 1 link = 1 placement). Name them like your ads (“Ads · Video A”, “Ads · Video B”).
2. In Meta Ads Manager, at ad level → “Destination” section → paste the NEMO link into “Website URL”. Open Meta Ads Manager
3. The link's destination is your usual landing page (with the NEMO script if you want leads and sales — see your website or platform's guide in this catalog).
4. Compare in NEMO: real clicks per ad, and which ad produces leads and sales — not just cheap clicks.

Note: The ad shows the link's domain as the “display link”: people will see nemolink.app. It's transparent and compliant with Meta's policies (they review the final destination after the redirect).

Note: If you run the Meta Pixel in parallel, relax: NEMO's redirect forwards the fbclid to your landing page — your Pixel loses nothing.

Note: NEVER change the destination of a link that's already in an approved ad: that DOES violate Meta's policies (cloaking) and puts your account at risk.

Check it in one minute

1. Before publishing: open your NEMO link from your phone — it should land on your landing page normally.
2. Publish with a small budget: within a few hours you'll see each ad's clicks in NEMO, already clean of bots.

Frequently asked questions

What do I do if meta rejects the ad?

It's almost always the FINAL destination (your landing page): it must be consistent with the ad and comply with their policies. NEMO's redirect is transparent; review the landing page.

What do I do if meta's clicks and NEMO's don't match?

Meta counts “link clicks” (including repeats and some ghosts); NEMO counts real arrivals with bots excluded. The difference IS the insight.

What do I do if i see clicks but no leads/sales from the ad?

The ad is only the source: for leads and sales you need your landing page or platform's loop (its guide is in this catalog).

ALSO INTEGRATES WITH

• Google Ads
• TikTok Ads