How to track sales from your TikTok Ads ads

AT A GLANCE

With TikTok Ads, NEMO tracks which ad brings each result with no pixels and no Google Analytics. Know which TikTok ad brings you clicks that move forward — real leads and sales per creative, without depending on the pixel. NEMO is the ad's destination: one link per ad, and everything that happens next (leads, sales) is attributed to that creative. The method is “The script on your site” (server-side · highest reliability): Paste one line (nemo.js) once on your site. From then on, when someone arrives through one of your links, NEMO remembers their source for 90 days and fills in the hidden field of your forms automatically. Everything over HTTPS: TikTok warns that redirects without https can fail in its in-app browser. NEMO links are already https end to end. The full connection is 4 steps and you verify it with a single test click.

How are results separated per ad?

The script on your site · Server-side · highest reliability

NEMO is the ad's destination: one link per ad, and everything that happens next (leads, sales) is attributed to that creative.

1. Create one NEMO link PER ad, with a recognizable name (“TikTok · Hook A”).
2. In TikTok Ads Manager, when creating the ad (website traffic or conversions objective), paste the NEMO link into the “URL” field. Open TikTok Ads Manager
3. The link's destination is your landing page (with the NEMO script if you want leads and sales — its guide is in this catalog).
4. Compare in NEMO which creative brings clicks that convert — not just views.

Note: Everything over HTTPS: TikTok warns that redirects without https can fail in its in-app browser. NEMO links are already https end to end.

Note: If you run the TikTok pixel in parallel, NEMO's redirect forwards the ttclid to your landing page — you don't lose its measurement.

Note: Don't change the destination of a link that's already in an approved ad: ad-to-landing consistency is explicit TikTok policy.

Check it in one minute

1. Open your NEMO link from your phone (ideally from the TikTok app if you already have an ad in preview).
2. Publish with a small budget: real clicks per ad show up in NEMO within hours, bots excluded.

Frequently asked questions

What do I do if tikTok rejects the ad?

The review evaluates your FINAL landing page: it must be consistent with the ad, work on mobile and comply with policies. The redirect itself isn't the problem.

What do I do if tikTok's clicks and NEMO's don't match?

TikTok counts ad clicks (including impatient people who close before the page loads); NEMO counts real arrivals without bots. The difference is information.

What do I do if i see clicks but no conversions?

The ad is the source: leads and sales are built with your landing page or platform's guide (in this catalog).

ALSO INTEGRATES WITH

• Google Ads
• Meta Ads